FUTURE R
In April 2024, the National Exhibition of Architecture, Planning & Construction in Hanoi became the hub of innovation and technology as it hosted the Vietnam International Exhibition of Advertising Equipment and Technology (VietAd) 2024. The event was organized by the Vietnam Advertising Association in collaboration with the Southeast Advertising and Trade Promotion Corporation. Over the years, VietAd has grown into one of the premier platforms for showcasing technological advancements and innovations in the advertising industry, and the 2024 edition was no exception. This year’s event drew a large number of businesses, exhibitors, and professionals from across the advertising sector, all eager to display and discover the latest developments in advertising technology and equipment.
The opening ceremony featured an insightful keynote speech from Mr. Nguyen Truong Son, Chairman of the Vietnam Advertising Association. In his remarks, Mr. Son underscored the increasing importance of adopting cutting-edge technologies, particularly artificial intelligence (AI) and programming languages, in shaping the future of advertising. He emphasized that these technologies have the potential to dramatically improve both the quality and efficiency of advertising processes, enabling businesses to be more creative while streamlining their operations. According to Mr. Son, the rapid pace of technological change is bringing about a profound transformation in how advertising campaigns are approached, conceived, and executed. This transformation, he said, would ultimately lead to greater competitiveness and innovation within the industry.
The scale of VietAd 2024 was impressive, with over 150 booths representing major brands and companies in the advertising industry. Exhibitors showcased a wide variety of advanced products, ranging from state-of-the-art printing machinery and LED technology to cutting-edge advertising materials and equipment. High-quality printing and construction services were also prominently featured. This diverse array of offerings provided businesses with the opportunity to explore the latest tools and solutions for enhancing their advertising strategies and improving their overall service quality.
One of the major attractions of the exhibition was the live demonstration of some of the most advanced technologies currently shaping the advertising landscape. Visitors were particularly drawn to the UV wide-format printers from Taimes, which showcased their remarkable capability for high-precision, large-scale printing. Mimaki, a renowned Japanese company, displayed its high-speed printers, which are known for delivering exceptional print quality at a faster rate, thus helping businesses increase efficiency without compromising on quality. Other innovative solutions, such as water transfer printing and UV DTF (Direct-to-Film) sticker printing technologies, also garnered significant attention. These technologies enable businesses to print on a wide range of materials with high accuracy and efficiency, offering new possibilities for custom advertising products. The introduction of these technologies at VietAd 2024 signaled a new wave of innovation that is expected to significantly impact the advertising industry, allowing companies to optimize costs while boosting the quality and creativity of their advertising efforts.
In addition to showcasing the latest advancements in advertising technology, VietAd 2024 also provided a valuable opportunity for industry professionals to network, share knowledge, and collaborate on new ideas. Many exhibitors and attendees viewed the event as a platform for learning about the newest trends in the industry, as well as a forum for exploring potential business partnerships. By bringing together such a diverse array of professionals and technologies, VietAd 2024 reinforced its reputation as a must-attend event for anyone involved in the advertising industry.
Mr. Nguyen Thanh Dao, Permanent Vice President of the Vietnam Advertising Association, President of the Ho Chi Minh City Advertising Association, and Head of the VietAd 2024 Organizing Committee, expressed his optimism for the future of the advertising industry in Vietnam. In his remarks, he noted: “With the continuous development of the advertising industry and increasing recognition from both the government and the business community, the advertising sector is well-positioned for future growth. This progress will not only benefit the advertising industry but also contribute to the overall economic development of Vietnam.” Mr. Dao’s comments reflect the increasing role that advertising plays in the broader economy and the vital importance of innovation and technology in driving that growth.
Future R’s Products and Vision in Educational Technology
Although Future R, a pioneering company in the field of educational robotics, did not directly participate in VietAd 2024, it remains closely aligned with technological advancements in advertising and communication. These developments play a key role in shaping Future R’s marketing and strategic growth plans. The company, known for its intelligent educational robots, has a clear mission: to enhance the quality of education through innovative technological solutions. Future R is committed to developing AI-integrated robotic products that not only support learning and teaching but also foster creativity and interactivity in the classroom.
Future R’s flagship products focus on creating educational robots that can interact dynamically with students, encouraging them to engage in interactive learning activities that promote logical thinking, social skills, and problem-solving abilities. The company’s robots are designed to serve as educational companions that provide personalized learning experiences tailored to the unique needs and abilities of each student. By doing so, Future R helps bridge the gap between traditional education methods and the digital, technology-driven future of learning.
In addition to their educational benefits, these robots offer substantial support to teachers and parents. With built-in AI capabilities, the robots can help educators manage and monitor students’ learning progress with ease, providing real-time feedback and insights that allow for more effective lesson planning and individualized instruction. Parents, too, benefit from the ability to track their children’s development and academic achievements through user-friendly interfaces and applications that integrate with the robots.
The impact of Future R’s educational robots is a testament to the potential of AI-driven technologies to transform the learning experience. As AI continues to evolve, Future R remains at the forefront of innovation in educational technology. The company is dedicated to researching and developing new solutions that meet the growing demands of parents, educators, and schools. By providing tools that make learning more interactive, engaging, and accessible, Future R is helping to equip students with the skills they need to succeed in the modern world.
In conclusion, while Future R did not take part in VietAd 2024, the company continues to stay ahead of technological trends in both advertising and education. As a leader in educational robotics, Future R is committed to advancing the future of learning through cutting-edge technology, making a lasting impact on the next generation of learners.
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Reference: https://www.qdnd.vn/giao-duc-khoa-hoc/tin-tuc/khai-mac-trien-lam-quoc-te-thiet-bi-va-cong-nghe-quang-cao-viet-nam-vietad-2024-771204
